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Choosing Your Link Building Strategy

To begin with it should be established what quality link building is. There are two aspects that define a quality link building campaign: high quality content and links from quality websites. Quality content should be defined as content that is valuable as opposed to content that is of no interest. The content may be in the form of an article, an image, a photograph, a tool, an open source project or a whole host of other mediums. Links from quality sites are links from those site that are also of value as opposed to those that only exist for reasons such as making money from AdSense.
The real benefit of authoring quality content and then pursuing quality links is that the content will attract links from sites that are more likely to be trusted and provide powerful link weight. Links from excellent sites also help to increase reputation and referring traffic as opposed to lower quality links that may not provide any relevant click. These links are also more likely to be from websites that will have a long lifetime as opposed to say directories – some of which may only have a few years online.
Making quality content can be a very time consuming calling and will probably need to be a on-going avenue over months, years or on a permanent basis. The content would also greatly benefit from marketing, which will take even more time. There is also the possibility that the content will not bring as much attention as hoped for and thus be a poor investment.
When choosing the requisites that should be used for a link building effort it is important to weight up how much time and/or money you are willing to spend, how competitive the search terms are that you want to be placed for and how important it is to you to build reputation and referring traffic. If you are a small enterprise with a small marketing budget you will probably want to opt for lower quality link building strategies and choose less competitive keywords. This will probably bring you the best return for time and money. For example if you are a dentist from Birmingham you are probably going to benefit more from article marketing than social media promotion.

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