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  Do It Properly And Submitting Articles Will Get Your Website Onto The First Page Of The Search Engine ResultsThe prize for the majority of website operators is to get a flow of free traffic and that means having your website displayed on page one of the natural search results for the main search engines, including the big three of MSN, Google and Yahoo.Some years ago that was not too difficult even in quite competitive markets but nowadays it has become very much more difficult as the Internet has grown rapidly and the search engines are now very much more sophisticated at assessing websites and determining just which websites should be given high. Search engine optimization is a complex business nowadays and entire books have been, and are still being, written on this subject. However, one thing which almost all of the experts agree on is the importance of slowly and steadily gaining links to your website and one of the best ways to do this is by writing articles and then submitting these to a variety of article directories. However, there is a right way and a wrong way of doing this. Your starting point is to write several articles on various topics related to the theme of your website, with every article ending with a resource box which provides anchor text links back to your website. In this short article we are going to assume that you are familiar with article writing and are not going to look at this particular subject. Our attention here is focused upon how you go about submitting your articles to the article directories. Opinions are mixed here and, as with anything else in the world of search engine optimization, you will be well advised to try out various different approaches and carefully document both what you do and the results you get. Then, once you have gathered sufficient statistics you will discover that it is a reasonably simple matter to see precisely what works and what does not. An alternative approach is simply to listen to what others are saying on the subject although the difficulty here is that there is a mass of misinformation floating around either from individuals who have little if any real knowledge and are simply trying to sell you something or from individuals who would deliberately mislead you because they see you as their competition. Your first route is to hand submit your articles. With literally hundreds of article directory sites to choose from this really is not a viable route, unless you are going to limit yourself to submitting only to the main, established and high traffic article directories. This is certainly possible and indeed there are a lot of people who believe that this is the best route because they would argue that the majority of article directory sites have little standing as far as the search engines are concerned and so few visitors that they will attract little traffic to your articles and not do much to get your articles picked up and distributed by other webmasters. Your second route is to submit your articles to a large number of article directories which means either using a submission service or some type of article submission software. There are a variety of submission services, however, only a handful will provide you with a good service and leave you happy that your articles has been submitted to a specified list of sites within a reasonable time frame. The main drawback to submission services is that they require you to commit yourself to an ongoing monthly or annual payment and they are very expensive. TurningWhen it comes to article submission software, there are again various choices available from the quite expensive to the extremely affordable. If this is an option which appeals to you then you should check out various options and to look carefully at precisely what each product will and will not do. For example, does the software fully automate or semi-automate the submission process? How many article directory sites will the software submit to? Can you add your own article directories to the submission process? Does the software provide you with a submission record so that you can see quickly just how successful every article submission has been? One final consideration is whether you should submit the same article to the article directories, or should create a number of 'unique' articles from your original article so that every directory gets a different version of your article? Many people will say that it really does not matter and that the current debate about duplicate content is considerably overblown. Others however will say that, while it might not appear to be important in the short run, in the longer run the search engines will discount many of your article links as they find them to be from identical articles. Once again the secret here is to test for yourself and see just what results you get. Should you feel that submitting unique articles is the right way to go then you will have to investigate the range of article rewriting software available. Once again take the time to look at each program very carefully. Most programs are extremely fast and simple to operate, but also produce absolute rubbish! There are however some programs available which, despite the fact that they take a bit more work, produce some first class results. You can also get some programs which will not only generate unique articles but also output them for import directly into some of the article submission programs. There is no doubt that submitting articles really does work in terms of building links to your website and will certainly bring in free search engine traffic. However, you do have to setup a submission process which suits your budget and work routine and that means testing and tweaking the system until you achieve the results you want. Free Article Source: http://www.za77.org About The Author: WebMarketingCentre.com provides information on article writing and article submission and is also an article directory where you can pick up a free online article for your website or ezine and to which you can submit articles on a wide variety of topics including fitness health and exercise articles and much more. |